What we do
Brand Stories
It wasn't that long ago that I started Fervor, with the express intention of working with a non-profit called C3 Missions International in Kansas City. But the story is bigger than that…
Before you take a step out the door it's vital to take some time digging into your story….we like to call it a "Branding Dig" it's part of our Relational Branding Process. Having a good Brand Strategy to us simply means you know how to tell your Brand's Story really well.
Mike Farag, our founder (aka Fergie, aka Shug) used to manage large sales teams for fortune 500 companies, one of the things he realized along the way was that relationships are what moved people to decisions and kept them as customers or donors.
According to Mike "The stories you tell each other start the relationship, who you are, what you are passionate about, your family, your favorite team and more. Relationships define the story. If we relate, then we have opened up permission to tell our story."
So what does it all mean…..we start by talking face-to-face with you and your tribe of followers. We incorporate surveys, research and interactive sessions where you may even get to draw some pictures and such. It's all part of the process to really get "related". Sound simple? Well we are really good listeners.
Interested in swapping stories? Contact us and let's chat.
Brand Tactics
Great strategy, ahem….Brand Story, is really only half of the equation.
Creating real executable ideas and tactics that can break through today's cluttered landscape and inspires your tribe to really connect is where the rubber meets the road. But now that we have your story straight we can create a tactical plan on how to connect your story….to those who need to hear your story. Through our Relational Branding process we will identify some key tactics that can help spread the word.
We will put a plan together to give your story "legs" no matter if it's simply the right logo and mark, re-worked web presence or event marketing tactics. Video tools to virally get the word out or traditional direct mail. No matter how simple or complex we'll dive into all the options and choose what makes the most sense and the most impact.
Ultimately, we will have a plan on what tactics you need to employ, how much they cost and a real executable timeline.
Interested in getting started? Contact us and let's chat.
How we do it
There are ad agencies.
There is your mother's-cousin's-friend, who watches Mad Men and figures they can do that.
Fervor is NOT an ad agency. Fervor is NOT related to your mother in any way.
Fervor is a collective of experienced creative free agents (freelancers), brought together with direction for your project. No office politics, no expensive coffee machines in an fancy agency office. Most of our talent doesn't even have an office besides the local coffeehouse.
So if it's video project we gather a videographer, writer and editor. If it's web-design we've got a bevy of programmers and interface designers that each have a specialty. Logo design, brochures, fundraising event or a full year long marketing campaign that has lot of needs, we put together all the needed components. Our team grows to accomodate what ever you may need.
And as for pricing, we hate time based prices. You won't find that here. You have a project, we have a price. Simple and elegant don't you think.
We may not be for everyone but we may be for you, interested in swapping stories to find out? Contact Us.
Are you a rock star free agent and want to join us at Fervor? We'd love to chat more.
