Great marketing is meaningless if you don’t get your message in front of the right people. Reaching the people you want to reach with content that will be meaningful to them is the cornerstone of any successful strategy. You’ve probably heard a variety of names for this group of people—target audience, target consumer, target market. […]
As I recently wrote about on LinkedIn, my dad would always tell me, “It’s easy to say things, Mike, but we vote with our dollars.” We asked our Fervor team members who they’ve been showing support for—by showing up with their pocketbooks. Here’s what they shared: Ability KC – “Ability KC is uniquely positioned to […]
“I love learning,” Hunter Trammell says, summing up the reason he’s in the exact right role at Fervor. Why? At Fervor, Hunter is: the firm’s Web Developer. He’s in charge of building and maintaining clients’ websites. When an Ideal Advocate has a seamless and surprisingly fun experience with a brand’s site, that’s Hunter—making it all […]
You know it. I know it. We all know it: This winter is going to be different. The virus’s spread is predicted to continue in many countries until late 2021. Countries with fewer resources will most likely be fighting COVID-19 until the end of 2022. As the entire world readjusts its expectations and timelines, nonprofits […]
At Fervor, Laurie is: our Executive Assistant. She makes sure all aspects of the business are running smoothly. Scheduling, accounting, operational questions, project software assistance, hospitality: Laurie has it handled. “Primarily, my job is to do any and all things to assist the organization,” Laurie sums up. Currently, Laurie is holding down the office in-person […]
We’re in the home-stretch now, nonprofit leaders! In our previous posts, we’ve talked about how designing your site to be strategic, connected, and accessible can transform your organization—and how your audience interacts with your organization. We have two final critical trends for you: Content-Rich and Focused. Be Content-Rich We’ve all heard it: Content is king. […]
Nonprofit friends, have you given your website an honest evaluation lately? In our previous post, we reviewed the reasons why nonprofits should be putting the same care into their site as they put into their in-real-life audience interactions. In short: A great website helps you do more good. We talked about how you can retool […]
Nonprofits’ websites often get shoved to the end of priority lists. When you’re out there serving people and meeting needs, it can be hard to carve out time and budget to create a great site. That’s unfortunate, because a truly great web experience can transform your organization. In fact, your website is pivotal for your […]
In times of uncertainty or crisis, things can get noisy. Messages start flying in every direction from multiple sources. Especially in rapidly changing situations, the cadence of updates can seem overwhelming. You might wonder how—or whether—you should communicate with your donors and supporters in moments like these. At Fervor, we think uncertain times can definitely […]
We’ve defined culture and talked about how intentional internal communication can help employees engage with your mission. We’ve covered how connecting personally (Be Known), having purposeful meetings (Be Intentional), and sticking with changes (Be Consistent) can transform your company. Let’s finish up with being both forward and focused. Be Forward One of the dysfunctions from […]
In our previous blog post, we made a case for culture—your company’s collective behaviors and attitudes—and how it can cause your employees to either lean in or check out. If you want to develop a positive organizational culture, you need healthy communication practices. Today, we’ll cover three, and we’ll get to the remaining two in […]
You know what question we should be asking each other more often? “How’s your culture?” In other words, how do people experience your brand? Your culture is your company’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits. As the saying goes, how you do anything is how you do everything. Your culture is […]
