"Fervor is a terrific team. They've done brilliant work with websites and social media!"

Max Lucado, Author and Speaker

Challenge

Prolific author Max Lucado, with the support of his teaching ministry UpWords, sends encouragement to thousands with his daily emails of encouragement. So when his team encountered an RSS-to-email challenge, they went searching for a MailChimp expert agency and tapped Fervor for email troubleshooting. But as we started building the RSS solution, we discovered Max’s site was overdue for a redesign.

Solution

The email fix was only the beginning. Once we got Max’s email marketing running smoothly, we got to work on MaxLucado.com. Refreshed messaging, a robust encouragement database, back-end functionality and on-point design. Fervor has also taken UpWords’ annual giving to new heights, with a revamped year-end giving campaign. Plus, Fervor launched and manages a Google Ad Grant campaign, further heightening engagement.

Impact

Today, we send 105,000 emails a day to Max’s list. We’ve guided UpWords to a better web hosting solution as well. So when his election-themed post went viral, we made sure his site stayed up and running during the traffic spike — not to mention the millions of visitors to MaxLucado.com each month. Max’s message of God’s hope travels around the world in more than 50 languages, and millions of people are encouraged by the man Reader’s Digest called “America’s Pastor.”

UpWords, the teaching ministry of Max Lucado, relies on generous donations to continue its meaningful work. Fervor developed UpWords’ year-end giving efforts, building a holistic campaign with a redesigned letter and email appeals.
UpWords, the teaching ministry of Max Lucado, relies on generous donations to continue its meaningful work. Fervor developed UpWords’ year-end giving efforts, building a holistic campaign with a redesigned letter and email appeals.
We started by creating a sophisticated RSS-to-email solution, and as MailChimp experts, we send 105,000 emails a day to Max’s List. Daily monitoring and digital support ensures that his messages of inspiration and encouragement are deployed and delivered every day.
We started by creating a sophisticated RSS-to-email solution, and as MailChimp experts, we send 105,000 emails a day to Max’s List. Daily monitoring and digital support ensures that his messages of inspiration and encouragement are deployed and delivered every day.