"We're excited about the new logo, brand, website and messaging because it's going to open the door to new resources we provide for churches"
Garret, Dave & John, Leadership Team
Men of Iron had a distinct calling and a bold heart, building men’s mentorship ministries to help men realize their God-given potential. But they weren’t telling a cohesive story, and they weren’t targeting the right people — for participation, for donation or for engagement. And their website was unable to support the ministry as it expanded. So they selected Fervor to develop compelling messaging, a laser-focused marketing plan and a robust website.
At Fervor, everything we do starts with strategy. So we began with our signature Impact Brand Assessment. After profiling and researching Men of Iron’s Ideal Advocates, we created a full suite of brand messaging. With the ideal advocates in mind, we built a marketing strategy to attract more mentors, engage more participants and secure more donors. With our assessment complete, we got started on the new MenOfIron.org, designed, written and built to express their brand.
With a better understanding than ever of their Ideal Advocates, the Men of Iron leadership team knew exactly who to target.