"We weren’t looking for an ocean-liner we were looking for a speed boat."
Jim Subers, CEO
The faith-based therapeutic boarding school leads the industry in caring for troubled teens, and they had the accolades to prove it. Shelterwood had been transforming the lives of teens and restoring families for nearly 30 years, but faced limited enrollment. The decision to place a teen in a therapeutic boarding school can be one of the most difficult decisions a parent ever has to make, and so we at Fervor got to work helping Shelterwood tell their story to families who need restoration.
Shelterwood chose Fervor to build and executed a marketing plan meeting parents where they are, with social and content marketing coupled with paid search and digital strategy. Focusing on the school’s standard of excellence and shining light on its faith-based approach, Fervor’s tactics include Fervor meets Shelterwood’s digital marketing needs, including digital strategy, website development and content for social media channels.
Fervor’s execution of smart campaigns for their ideal advocates drove big results, leading to the best quarter in Shelterwood’s history and serving more teens than ever. In only the past few years, we’ve ushered them into the digital, mobile and social spaces, where they now see consistently strong advocate engagement. We worked closely with Shelterwood leadership to rebrand their three-phase treatment program. Fervor puts our full gamut of expertise into play to help connect struggling families to the help they need — from social media and content marketing to email marketing and paid search.