Debra Risner

Director of Brand Strategy

At Fervor, Debra is: Fervor’s Director of Brand Strategy. “In essence, I’m responsible for how we bring brands to life and grow them to new heights, both in terms of creative identity and how brands practically show up in the world.” Debra leads Fervor’s Brand Impact Assessment™ process and Fervor’s creative team, including both in-house creatives and external contractors.

Digs Fervor because:Fervor is about humans helping humans. I don’t want to be a part of consumerism culture—inventing needs that really aren’t needs,” says Debra. “Fervor doesn’t sell that stuff. It’s about the most meaningful things in life.”

Outside Fervor: You can find Debra spending time outdoors with her husband and two sons, watching classic movies, reading cozy mysteries and working on her own novel. If you’re lucky, you might also encounter “Soccer Debra”—an entirely different creature—cheering on Sporting Kansas City.