work spotlight:
mahaney group
assessment + brand identity

about the client

The Mahaney Group is a commercial construction company that provides low-slope roofing, steel erection, architectural sheet metal and facility services. They self-perform work as skilled craftsmen with a focus on safety and excellence. By providing superior construction services, they fulfill our purpose of positively impacting their families, company, community and country.

hear from mahaney group

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We had a blast working with Mahaney Group to bring their new brand to life and to work alongside some of their great team members like Damon Young. Thanks for bringing us along for the ride!
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fervor + mahaney group

In case you haven’t heard, Mahaney Group just rebranded! We loved partnering with them not only to refresh their look but to strategically restructure the organization after their purchase of two other companies.

All three companies needed to be unified under one shared message platform, brand identity and culture, so we started with a brand architecture exploration. From there, Mahaney Roofing became Mahaney Group with five distinct divisions.

We also partnered with Mahaney to launch a refreshed website (www.mahaneygroup.com) with new brand elements and brand videos, all telling their story on a deeper level.

We can’t wait to see what else is in store for these guys!

our work

Promo:
60 second hype-style video

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Watch the Promo

About Us:
3 minute interview-style video

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Watch the Interview
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