assessment + brand identity
about the client
The Mahaney Group is a commercial construction company that provides low-slope roofing, steel erection, architectural sheet metal and facility services. They self-perform work as skilled craftsmen with a focus on safety and excellence. By providing superior construction services, they fulfill our purpose of positively impacting their families, company, community and country.
hear from mahaney group
fervor + mahaney group
In case you haven’t heard, Mahaney Group just rebranded! We loved partnering with them not only to refresh their look but to strategically restructure the organization after their purchase of two other companies.
All three companies needed to be unified under one shared message platform, brand identity and culture, so we started with a brand architecture exploration. From there, Mahaney Roofing became Mahaney Group with five distinct divisions.
We also partnered with Mahaney to launch a refreshed website (www.mahaneygroup.com) with new brand elements and brand videos, all telling their story on a deeper level.
We can’t wait to see what else is in store for these guys!